PresenceCortex
When your name is the business.
PresenceCortex is BrandCortex for personal brands. It reads you and the business behind your name together, from what people find when they search for you to what your clients live through after they hire you.
Sound familiar?
Does this sound like you?
“Everything runs through me, and I can’t take a week off.”
“People who search my name find an old version of me.”
“My posts get likes. They don’t get clients.”
“I’m known for one thing, and I want to be known for the next.”
“I’m not sure my prices match what people think I’m worth.”
“If I stepped back, I don’t know what the business would be worth.”
The problem
Your name and your business are one chain.
For a founder, an expert or a professional, people buy the person first. They read your posts, hear you speak, ask a friend about you, then decide. What they find has to match what they get.
Most advice treats those as separate jobs. A coach works on your posts. An accountant works on your numbers. A designer works on your website. Nobody checks whether the three tell the same story, or what happens to the business when your attention moves.
What it looks at
What PresenceCortex looks at
What people find
Search results, profiles, old interviews and reviews, and whether they describe the person you are now.
What you say and what clients live through
The gap between your posts, your talks and a client’s real experience.
Your offers and prices
Whether what you charge matches what clients believe they are paying for.
Where your work comes from
Referrals, posts, speaking and partners, and which ones bring the clients you want.
How much rests on you
Which parts of the business stop when you step away, and which could carry your name without you.
The company behind the name
Team, suppliers, contracts and records: the parts nobody sees until they fail.
Both ways
A strong name opens doors your company couldn’t open alone. A bad week in the business lands on your name. One careless post can undo a year of good work, and one unhappy client can say more about you than your website.
Real case
When this goes wrong
Theranos
Theranos’s public image rested heavily on its founder and on claims about its blood-testing technology. Once valued at about $9 billion, it came under scrutiny after an October 2015 Wall Street Journal investigation, and federal prosecutors later charged its top executives with defrauding investors, doctors and patients. In September 2018 it told shareholders it would dissolve after failing to find a buyer, owing at least $60 million to unsecured creditors.
BrandCortex has no connection with the organization named. Sources are linked in the box.
Who it’s for
Who it’s for
Founders whose company carries their name or face
Consultants, coaches and advisers
Doctors, lawyers, architects and other licensed professionals
Authors, creators and speakers
Leaders building a name inside a larger company
Every read
What you get from a read
What we found
The problem behind the problem, in plain words.
What to do first
Moves in order, each with what it should change.
How sure we are
Every finding says how strong its evidence is.
What we don’t know
The gaps, in gray, with the data that would close them.
FAQ
Questions
Is this social media management?
No. PresenceCortex reads your name and your business together. Posts are one part of that, not the whole of it.
Do I need a big following?
No. Many people with strong practices are barely online. The read starts from where your clients actually come from.
Will it make me sound like someone else?
No. The aim is for what people find to match who you are and what you deliver, not a new voice.
Is your name carrying more than it should?
Start with 20 minutes. Bring the decision you’re least sure about, and you’ll leave knowing whether we can help.